The challenge is not being prolific, nor having ideas and turning them into something tangible – the challenge is the validation of that output. Fortunately, or unfortunately, that validation is clearly measurable these days. It’s visible in the numbers: of reads, of likes, of followers, of – heaven forbid! – sales… That validation – “the scores on the doors”, the mark on the scale of self-esteen – can only be pursued through more output, more ads, more blog entries. There’s a circle there; is it virtuous and upwards or a vicious spiral downwards? Either way, self-belief and faith have a part to play.
Read, like, share, follow, buy… I’m in your hands…
Ian Gouge - Writer 